The US industry for Janitorial Services comprises of residential cleaning and standard commercial based cleaning along with other industrial sectors. With over 836,002 number of businesses operating within the nation, offering said services and employing about 1.8 million people, the total revenue for the industry is projected at around $61 billion for 2019 which is 1.9% annual increase from the last 5 years starting from 2014. This picture clearly shows that if you run a cleaning business then it is high time that you start taking steps to fortify your image in the market and strengthen your hold on whatever stake you currently exhibit. In this post, we would like to share with you some great advice as to how you can deliver a strong branding message for your offered services. So let’s take a quick look at each one of them:
Get the Basics Right!
You certainly do not miss out on the rudimentary elements that let your business live and strive in the first place. So here is a quick rundown of what you need to do:
- Always focus on the market that you want to operate in, as without a proper vision leading you to your desired goal, the entire orientation of your operations will naturally become haphazard in the long run.
- Center your energies around a marketable niche that you find can be exploited to meet your needs the most. It can be an untouched geographical area with tons of potential or it can simply be your specialty that no other can offer.
- Always promote the benefits that you have to offer to your customers instead of simply laying down your entire set of services for them to choose from. This way they will know what they are looking for.
- Lastly, always remember to be different so that your customers can remember you. This will create a distinct feature for your service. It can be as simple as leaving a stylized calling card for future references. Your personal touches will empower you to break barriers, believe it!
Construct a Unique Brand Image for Your Venture
The idea is pretty simple to grasp, all you need to do to attract the attention of your possible future prospects to let them know that your service not only exists and is available but it is also different from so many of the rest out there. Hence you are encouraged by all means to be not only clearly be distinguishable and distinct but also be original and unique at the same time. For instance, a custom cleaning and janitorial uniform for your work staff will eventually put your brand into the limelight. This is due to the fact that wherever they will end up serving, their customized uniforms will carry your company’s brand, logo, name, and other information for onlookers and passersby to have a look at. This will help the general public familiarize themselves with your brand and company as well as make them more acceptable towards you.
Use the Current & Popular Media to Your Advantage
The internet is bound to open new doors for your venture. Hence developing and designing a suitable website for your offered services should be considered a must. Secondly, you should also hit the various social media platforms out there to make your business more viable to your customers including Facebook, Google+, Instagram, LinkedIn, Twitter, and YouTube to name a few. Lastly, there is always a good idea to print out some brochures, pamphlets, leaflets, and other forms of printable media that can help you get the word out for your business, including the likes of newspapers and magazines, if feasible.
Networking Is Utterly Important
The more connections you make the better the chances of your business surviving the tough competition the market pitted you against. So it is best that you broadcast your business to as many outlets as possible. Register your business on listing websites online as well as customer review websites to get maximum tractions. Join the International Janitorial Cleaning Services Association and other agencies. Participate actively in community-based events. Networking sounds great when done right so extend friendship to new home builders, constructors, etc that can eventually help you cash in on big opportunities.
We hope this post was able to offer you some great understanding as to how you can go about promoting your Janitorial business. For more questions and queries regarding the topic please feel free to let us know of your comments in the section below.58