Do you think content marketing can really boost your business?
I think yes.
Let’s see how the content works.
What is Content Marketing
Content marketing is a branch of digital marketing, where you can say about your products or services in written, video, audio, and image formate.
You will publish that content on many social platforms, guest blogging platforms, online news platform, and image sharing platform.
Visitors or traffic will see your content and those who feel interested will visit your business platform and buy your products or services.
This whole process is called “content marketing”.
How to Make Content for Marketing
You can make content by writing review articles, copywriting, review content of audio and video, images or graphic design.
Whatever content you make for marketing, it should be a review or copywriting articles.
Just think in this way, you want to buy a running shoe. Now you are visiting Amazon or eBay. You will buy from those, who have good reviews.
When you see any product or service related content on social media, naturally you like to read, listen or view that content because that content gives you information about the products or services.
How Content Plays a Vital Role in Digital Marketing
Many times we heard that content is the king. Actually a good content is the most effective and efficient marketing tool in the online world.
Naturally, we don’t look to those posts that have not good content in social media. But when we found good content we love it and share it. That content becomes viral and customers influenced to buy it.
Example of Content marketing
For example, you want to sell a walking shoe.
You wrote: X shoe is comfortable, durable and cheap. Here you missed “why”.
Many companies claim that their products are durable, cheap and comfortable. But consumers want to know more. They want to know that why you are claiming this shoe is durable and comfortable.
As a content marketer what I will write:
I am a diabetic patient. The doctor advises me to walk every day for 1 hour.
Every morning I decide to jog, but only walking after a few meters I stopped, there was something holding my feet.
I felt heavy and difficult to walk
In the beginning, I was thinking it’s my weight but
One day I read about X shoes and I bought it immediately
The following day I was able to walk two miles
I was genuinely astonished!!!!
The succeeding day I walked 4 miles
And in a month I was able to control my diabetes.
It happen because of my comfortable shoes
It made me walk like a conjuring trick
If you want to try X shoes, please click the link
I might add any photo or video of me fit and healthy.
Now I will share this article, video, and images in many social media.
Social media users and followers will see these content and will be convinced to buy and use
Your sales will increase dramatically.
What Online Platforms are the Best for Getting Customers
You should use those platforms where traffic visits most.
YouTube, Facebook, GMB, Reddit, Pinterest, etc all are very popular and most visited social media in the world.
You can use all these social platforms to get more traffic and boost your sales.
As a content marketer or digital marketing expert, you can also email marketing, guest posting, blogging, etc for getting a good result.
Content marketing is a very effective and important tool in digital marketing.
You should try content marketing for boosting your sales.