If you are going to set up your business’ online presence, having a web page is of utmost importance. There are many companies that offer web hosting in the Philippines and many more locations, but do you know why your website deserves great web hosting?
If you want to find out, here are a couple of reasons why.
When you are trying to establish your website online through a website, one goal you should always have is to establish solid and independent branding. One issue that can get in the way of that is the co-branding you are most likely going to receive with sub-standard web hosting. Many free hosting platforms do this as a form of compensation for using their free service.
Co-branding means that your website will share its branding with the free host. From the website’s domain down to some of the elements on the webpage itself, you will never be able to fully separate the name of your brand with hosting service. This can lessen your credibility with some customers and can strengthen the position of your competitors who have independent branding. This also affects the overall look and design of your site for reasons that will be discussed below.
Control and customization
Another drawback of using free web hosting services like Blogger or Tumblr, you are not only constrained by their terms and conditions but you are also limited by their inherent customization options. This has many implications for your website.
In terms of control and the legalities that come with the terms and conditions, you have to abide by the rules set by the platform you are using. This means that if you do something that is against what you agreed upon, your website is at risk of being taken down or suspended. If you’re serious about getting your website off the ground, then this is a risk you can’t afford to take. By the time you get your site up and running again, you would’ve have lost crucial traffic that could’ve been converted for your benefit. It can also affect your rep with your customers.
Aside from that, when it comes to customization, being limited by the number of plugins and tools made available by the web hoster will make it hard for you to stand out. Your site’s growth stemming from brand differentiation and uniqueness will be negatively affected.
When you host your own website independently through a great web hosting service, you can be truly in control. You can customize your site to your liking and you’re only limited by your own creativity and audacity to put out content like no other.
Most people think that the web is secure, but that is not the case. Hackers and detractors are aplenty, especially if you have competitors who are willing to use underhanded methods to gain an advantage over you.
Just like the many other reasons stated in this list, the best quality of security comes with only the best hosting service. Security plugins and other measures will be implemented, giving you the peace of mind you will need. Some services even offer round-the-clock support and service, so be on the lookout for those companies and service providers.
You will have options
Once you begin shopping around for the best web hosting, you will begin to notice that you have many options in terms of the type of hosting. The type of hosting you will need will depend on the storage capacity, the technical knowledge required, support, speed, and reliability you require. Here are some of the most common hosting types.
Shared hosting will usually be the cheapest option you can take among the available choices. Shared hosting means renting server space that tens and hundreds of other websites are also using. Resources are stored on a single server and shared between all the sites hosted on that server.
Cloud hosting, if you haven’t surmised from the name, hosts your site on a network of servers known as ‘the cloud’. This is a great option for those sites who get a lot of traffic or those who have a global audience because the server load can be distributed over the different servers involved.
VPS hosting entails hosting your site on a private server that is divided into individual servers. This can be compared to dedicated servers, but the server resources are generally shared with a number of other sites, but not as much as shared hosting.
This is a great choice for sites that need more control and server resources, but don’t want to invest in a separate dedicated server which can prove to be expensive.
Dedicated Server Hosting
Dedicated servers are king in terms of control and customization. Your website is the only website that’s stored on a given server. This will give you more access to server resources and higher site performance overall.
This is the most expensive type of web hosting, but it offers the most benefits — a must-have for resource-intensive and really high-traffic sites.
Great web hosting, whether in the Philippines or elsewhere, can prove to be a great way to be successful online. Look for some of the qualities listed above to help you choose the right kind of service for your purposes.82