- Why does my site struggle with sales?
- Why don’t I get leads through my site?
- Why doesn’t my website get enough business?
- Why doesn’t my site redirect?
- Why couldn’t my visitors convert?
These are questions that I hear all the time when people come to me for a consultation.
They used a bomb to create an attractive site for their business. Now they want to know why they are not getting the flood of traffic, leads or sales they were hoping for.
When I spend time understanding their business and their online marketing strategy, it becomes clear to me why their site is not converting.
If it is you, this article will help you understand what mistakes you are promoting on the site are leading you and losing customers.
Here are 7 mistakes you market on the site that will likely lead you and cost customers.
1. Don’t understand what your customers want
Have you spent time understanding who your customers are? Do you know what your customers really want and need?
Do you know the words they use when referring to products and services similar to yours? Do you know what keywords in different search engines write the search engines?
If you do not know your customer information, how on earth will you be able to create content that interests them in your products and services?
How will you be able to create blog posts that answer their pain points and allow them to intervene, whether it calls you or fills out a form on your site?
2. If you think, marketing is a one-time activity
Talking to clients who think that just throwing a website gets business interests. Or think they can run a business by spending a few months a year on marketing.
Unless your business is seasonal, managing it is not a sustainable way. Marketing is the fuel that drives your business vehicle. If you stop spending money on site promotion, your business will soon run out of fuel and stop.
Any blogger worth salt knows that blogging is 20% content and 80% content promotion.
If you are not always and I mean you are always promoting your site, you will be able to build enough momentum to get enough traffic.
Instead, watch your competitors advertise their sites as they catch up with you for leads and customers.
Traffic is the lifeblood of any online business. Without it, your prospects and customers will soon dry out and your online business will die an early death.
3. Does not create content that converts
Does your content answer the burning questions your customers ask in a way they can truly understand? Or is your content so technical and boring that it makes them sleep?
Writing converted content takes on skills that not everyone owns. Do not talk about flexing your knowledge muscles and showing your expertise. Save it to the conferences where you meet friends and other coaches or consultants.
Your site copy and blog post should be written by someone familiar with direct response copy in a conversation that connects your readers and their desire to immediately buy what you offer.
Instead of technical terms and jargon, use terms that your customers use in a regular conversation.
In addition to the usual keyword tools, the autosuggest results provided by Google and Bing are one of the best sources of content idea research. This information is a gold mine of insight into your client’s mind if you know how to use them well.
4. Not a lead magnet for visitors
If visitors come to your site, do they get an irresistible offer that forces them to transfer their email in exchange for a freebie or lead magnet?
If not, they are probably leaving your site without calling you or filling out your (boring) content form and losing the chance to follow it up, maybe forever.
If you have no way to capture visitors to your site for the first time, you can leverage your website traffic and turn it into leads and customers.
Site visitors are generally skeptical of whether anyone can help them with their problems.
You need to send your visitors to a landing page that converts or to a page with a popup or form containing their email addresses.
It makes a lot of money on the table, especially when you spend on traffic-generating ads.
It takes about 7 to 13 “touches” for people to know you, like and trust and build a relationship with the ease of buying online products.
You need to record their email and enter it into an automated follow-up series designed to deliver consistently valuable content and remind them of the benefits of your products and services.
This way, you can turn a casual website visitor into a lead and eventually a paying customer.
5. Not a sales funnel in its place
Once you get an advantage on your site, do you have a sales funnel that can turn it into a customer?
You need to be able to segment it depending on the type of content they have subscribed to and send messages that target their interests.
Whether you are selling a low-cost course or a high-ticket workshop, send them a series of well-written messages to make them a paying customer.
Your series of follow-up messages should nurture your prospects by sending them valuable tips and information to remind them of your expertise as well as sales content that is changing.
Pair it with a cheap quote (like an online course) to make your subscribers comfortable trying your goods and spending money with you, and your marketing budget pays for itself.10